Raygoza is an Internet Marketer — a 21st century snake oil salesman.

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"I told him what had happened to me, and he said, ‘gee... I know what you’re going through, and I will help you out.’" Martino couldn’t talk him into anything straight away, so he began calling regularly, often just to chat.

It was while this was going on that Joseph contracted MRSA, a multidrug-resistant infection he wasn’t expected to survive. Because I knew him well enough I told him what hospital I was in.

The path to internet riches begins with an introductory product, such as a book or DVD.

This is often a loss leader: the real value for the Internet Marketer is that it allows him to capture your contact information.

He called the hospital, got my room number, talked to me in the hospital.

I remember this really well, because I was watching CSPAN and how the economy was going, and I’m sitting in this ICU room talking to him on the phone, and he’s talking to me like a good friend.Bacak — whom Jones had nicknamed "Ball Sack" — began promoting a free newsletter on his Facebook page (a "7 value"). There are a number of ways to find potential marks: the sale of loss leaders like throwaway books or DVDs, ads on Facebook or The Huffington Post, Google Ad Words, infomercials, and even media appearances on news programs — or Oprah.As Jones wrote on his blog at the time, "in the land of The Ball Sack: FREE! Once an unsuspecting consumer buys a product, they’re trapped: they’ve become a lead.The books and DVDs aren’t products — they’re relationship builders; a bridge to a customer’s credit card.The real "product" will be far more complex, and cost a customer a lot more money.On a warm summer day in 2002, in Charlevoix, Michigan, Richard Joseph’s bad luck began.