Quiet, soft-featured, and ordinary looking, he is the kind of person who can get lost in a roomful of people and who seems to take up less space than his large frame would suggest.

Those who know Frind describe him as introverted, smart, and a little awkward.

While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.

His hometown, Hudson's Hope, is a cold, isolated place not far from the starting point of the Alaska Highway.

Frind's parents, German farmers who emigrated just before his fourth birthday, bought a 1,200-acre plot 10 miles from town and initially lived in a trailer without electricity, phones, or running water.

Though his mouth was on fire, Frind calmly planted a kiss on Kanciar's lips and feigned ignorance as she went scrambling for water.

Kanciar, a freelance Web designer who also helps out around Plenty of Fish, is a lanky blonde with an easy smile and a hearty laugh, which she often uses to try to get Frind to open up.

A year ago, they relaxed for a couple of weeks in Mexico with a yacht, a captain, and four of Kanciar's friends. "Rough life." As Frind gets up to leave, I ask him what he has planned for the rest of the day. "Maybe I'll take a nap." t's a 21st-century fairy tale: A young man starts a website in his spare time. He hasn't gone to MIT, Stanford, or any other four-year college for that matter, yet he is deceptively brilliant.

He has been bouncing aimlessly from job to job, but he is secretly ambitious.

The gleaming space could easily house 30 employees, but as Frind strides in, it is eerily quiet -- just a room with new carpets, freshly painted walls, and eight flat-screen computer monitors.

Frind drops his bag and plops himself down in front of one of them. There's a 0,000 order waiting for his signature.

He seems perpetually lost in thought, constantly thinking about and studying the world around him.

"He's always watching his environment to apply it to the site," says Kanciar.

It's from Video Egg, a San Francisco company that is paying Frind to run a series of Budweiser commercials in Canada. with more than that." Five years ago, he started Plenty of Fish with no money, no plan, and scant knowledge of how to build a Web business. Its traffic is four times that of dating pioneer Match, which has annual revenue of 0 million and a staff that numbers in the hundreds. Today, he employs just three customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else.