He goes to the bar to find Ana, even though she doesn't tell him where she is. She wakes up the next morning in Christian's hotel room and is relieved when he says they were not intimate.

Ana and Christian begin seeing each other, though he insists that she sign a non-disclosure agreement preventing her from revealing details about their alliance.

Ana agrees to go in her place and meets Christian at his Seattle headquarters, literally stumbling her way through the meeting.

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"Valentines is a big deal for couples and a great relationship event, and the date with the long Presidents Day weekend created a perfect storm for us.

This date positioned us to take full advantage of the romance angle, which is how we sold the film in our marketing campaign," he said.

While screenwriter Marcel said she expected the film to be NC-17 rated, In Canada, Ontario, Manitoba, Alberta, and British Columbia, the film was rated at 18A by the OFRB, MFCB, AFR, and BCFCO respectively due to its "occasional upsetting or disturbing scenes, and partial or full nudity in a brief sexual situation." Anti-pornography watchdog group Morality in Media argued that the film's R rating "severely undermines the violent themes in the film and does not adequately inform parents and patrons of the film's content", and that the MPAA was encouraging sexual violence by letting the film by without an NC-17 rating.

The film was scheduled for a February 12, 2015, release in Malaysia, but it was denied a certificate by the Malaysian Film Censorship Board (LPF) for its "unnatural" and "sadistic" content.

Christian later sends Ana first edition copies of two Thomas Hardy novels, including Tess of the d'Urbervilles, as a gift.

Ana and her friends go to a bar to celebrate graduation, and Ana spontaneously calls Christian, saying she is returning the books and berating his behavior towards her.Keep that in mind while hating and keep perspective." On July 24, Dornan and Johnson were on The Today Show to present part of the trailer appropriate for morning television; the full trailer, which contained more racy scenes, was released later the same day on the internet (200 days before its initial theatrical release).The trailer featured a new version of "Crazy in Love" by Beyoncé, which was scored and arranged by her frequent collaborator Boots.The trailer was viewed 36.4 million times in the week after its July 24 release.This made it the most viewed trailer on You Tube in 2014, until it was surpassed in October by the trailer for Avengers: Age of Ultron.Christian encounters a gift Ana gave him with the note: "This reminded me of a happy time. Hunnam said of the audition process: "I felt really intrigued and excited about it so I went and read the first book to get a clearer idea of who this character was, and I felt even more excited at the prospect of bringing him to life.