For right or wrong, your other businesses’ audiences may be put off by a connection to more risqué companies so you need to make sure you know exactly what you’re getting before you dive in.

As I mentioned above, dating is a very independent market – keep that in mind if you’re thinking of investing in the dating sector.

While knowing exactly who you’re getting into business with is sound advice for any sector, it should certainly not be forgotten in the dating industry.

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Six months later, it's used the feature to find out which jobs are right-swiped most often.

Some of the women profiles you see here might be scams to collect money.

This in itself has led to some brilliant innovations, which mainstream sectors could really learn a lot from, but it has to be a consideration for any investor that hasn’t been involved in dating before.

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