Online dating gives you a bit of an advantage in that you can strategically plan that first message so it hits home with a bit of a punch.

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So why is it that so many guys and girls (yes girls too) fail miserably in avoiding the move from the Inbox to the trash can?

Extensive research into online dating statistics show that there are some set rules that we all need to follow.

Talk about Interests And it doesn’t necessarily have to be only theirs.

Talking about your own interests can give the recipient a good idea of what you are like.

Ask a Question Nothing starts a conversation quicker than a question, so do yourself a huge favour and simply ask one.

I know this is not marketing school but, like a marketer, you are trying to reel someone in.

The words (if you can call them that) are the top nine worst words to use in an opening message.

Mails that contain these words will get practically no replies proving that intelligence (or maybe just good grammar) is an attractive trait in both sexes.

Let God take a back seat Unless you are actively seeking a partner of a specific faith, then it is probably a good idea to leave out any religious words in your first message.

That’s not to say you should never mention your religion, but unless it is very important to you, then you can leave it till you meet in person.

Messages using words like will more often than not end up getting deleted immediately.