Such sites earn revenue from a mix of advertising and sale of additional options.

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Online dating or Internet dating is a personal introductory system where individuals can find and contact each other over the Internet to arrange a date, usually with the objective of developing a personal, romantic, or sexual relationship.

Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.

In Germany government financed NGOs like "Verbraucherschutzzentrale" sometimes help to sue online dating sites.

This problem is referred to as "catfishing" in pop-culture and has been made famous by a popular MTV program called "Catfish the TV show".

Other sites are more specific, based on the type of members, interests, location, or relationship desired.

A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others.Also, this model generally allows users to switch between free and paying status at will and without having to do anything, simply providing advanced features for a set period of time whenever the according payment is received.Ease of payment is also generally higher, with such sites accepting a variety of online currencies, letting users charge the payment to their cellular phones, etc.More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!": A Descriptive Study of the Media Use of Individuals in Romantic Relationships" The most popular platforms are Twitter, Snapchat, Linked In and Instagram.The highest scoring dating service was Facebook, which uses the personal homepage genre, the message board genre, the weblog and directory genre, as well as utilizing the Circle of Friends.